One of the best ways to research your own marketing plan is to spy on other authors. Visit as many other authors' websites as you have time for or interest in – and ask yourself some vital questions.
- What are other books in your genre doing?
- What do they look like?
- What are they selling for?
- How are the other authors promoting their work
- and most important: What can you do to stand out among them?
This research and evaluation of your peers in the industry will answer vital questions that can greatly enhance the effectiveness of your marketing plan. This research will provide you with information on what they are doing to promote their book, what they are highlighting and how they are attracting visitors to their site.
Visit your library to evaluate books in your genre and use the Internet to obtain the other information you need. The local bookstore can provide useful information too. Simply walk around and look at the promotions other authors are sending bookstores – What do you like/dislike about them and how can you use this to enhance your marketing efforts? We also invite you to visit our site (http://www.brummet.ca) where you can see what we have done to provide interesting, compelling content and keep people interested in our work.
Writers are natural researchers - we have to be! We just need to focus this talent in a slightly different way. Knowing what others are doing will help you develop your website and other promotional materials so that you stand out in a crowd like a purple snowflake in a snowstorm.
Dave and Lillian Brummet have been writing professionally as a team since 1999, starting out as free lance writers – which they continue to do today. To date, they have written 3 published books. The Brummets are also the hosts of the Conscious Discussions talk radio show and of the Authors Read radio program. They supplement these activities with two blogs and a newsletter in an effort to provide ample information to their audience. The main focus of their work is to inspire hope in individuals, helping them realize the value of their efforts and encouraging them to become more positive, proactive in life.