Promotion Tips: Different Types of Blog Posts

Many authors are on a Virtual Book Tour, either by Authors Supporting Authors or independently and many authors are wondering what posts should look like.
It can be daunting, especially if you are just starting out. I thought I would highlight a few great posts we have had on the Authors Promoting Authors blog in the past.

Author Interviews: They don't always have to be in the form of a Q&A. At times, an interview can be written up like an article or in a journalistic style, like these two great interviews by D.VonThaer:

An Interview with Author Fiona Ingram:

http://authorspromotingauthors.blogspot.com/2009/09/author-interviews-fiona-ingram-author.html

An Interview with Author Kenneth Weene:

http://authorspromotingauthors.blogspot.com/2009/09/by-d.html

A wonderful example of a brilliant Q&A Interview is an interview with Author Lloyd Kaneko:
http://authorspromotingauthors.blogspot.com/2010/04/interview-with-author-lloyd-kaneko-kami.html

Just like the popular advice says, "Write what you want to read", give an interview you would want to read. The point of an interview is to let readers know about you and your work and to promote your book. Those things are hard to do with one worded-replies.

Book Features, or book spotlights can include an excerpt, links, a trailer and a general book blurb.
Shining examples of these are:

Cut Short, by Leigh Russell:
http://authorspromotingauthors.blogspot.com/2009/09/book-feature-cut-short-leigh-russell.html

The Journey of Om, by Chandru Bhojwani: 

http://authorspromotingauthors.blogspot.com/2010/02/book-feature-journey-of-om-chandru.html

Guest blogging (otherwise known as "Our Guest", here on APA) seems to bring a lot of confusion. A guest posts simply consists of a blog post you would like to share. It can be about your book, your writing process, your thoughts on life, thoughts on the world of writing or words of wisdom, like this post:

Our Guest: Don't Be A Niche Market Clone, Terena Scott

http://authorspromotingauthors.blogspot.com/2010/01/our-guest-dont-be-niche-market-clone.html

Sometimes a guest post can even be from a character in your book like this one:

Our Guest: The Dagda
http://authorspromotingauthors.blogspot.com/2009/09/guest-spot-dagda.html

No matter what theme or subject your guest post is on, it can always be tied back to your book.


Publicity for your book that is efficient, honestly detailed and cost conscientious.
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