Really, don't think of marketing your book as being hard.
After all, there is a gazillion books on the subject all of them have some tried and tested methods of reaching audiences and selling your book.
Oh, it is challenging but more than that, marketing is repetitive. One of the best ways to market anything-without a lot of resources-is building relationships with people. Talking to people about your book.
Book Marketing is kind of like stippling-that technique in art that uses dots to form an image. If you've ever stippled as an art project, you know it can be repetitive and tedious.
It takes time, effort and energy to keep the multitude of social media updated, to make connections and network. This tediousness and repetitiveness can lead to a desperation.
Desperation, I believe causes people who I am sure most of the time are wonderful to do some pretty, well desperate things.
This week, I've had an offer to buy my contact list!, a demand for me to publicize an event as my contacts would be..ah useful to them, request for help-if I could give marketing suggestions beyond what was on the blog-suggested the first three things that came to mind and never heard back.
When you are marketing your book, be polite. Don't send emails that are blank with only attachments. If you are sending an email to someone you genuinely think might be interested in your book, start with a "hello".
People will always remember rudeness.
Keep on putting down those dots-eventually they form an image, a successful image.